Craftpreneur Society®
The Niche Test
Enter a niche idea and run it through the three filters from Module 1. Every filter must pass before moving on.
Filter 1The identity test
When you describe your niche, are you describing a human being — not a product or object?
✗ "People who love tumblers" → describes an object
✓ "Black women who attended HBCUs" → describes a human
✓ "Black women who attended HBCUs" → describes a human
Filter 2The common bond test
Does this group share language, traditions, or moments only they would understand?
✗ "Dog owners" → too broad, no shared culture
✓ "Homeschool mamas" → homecoming, mom groups, homeschool life jokes
✓ "Homeschool mamas" → homecoming, mom groups, homeschool life jokes
Filter 3The passion check
Be honest — does researching and talking to this group feel natural, not like pulling teeth?
✗ You'd have to fake interest to create for them
✓ You already speak their language or have a heart for them
✓ You already speak their language or have a heart for them