When you describe your niche, are you describing a human being — not a product or object?
✗ "People who love tumblers" → describes an object
✓ "Black women who attended HBCUs" → describes a human
Does this group share language, traditions, or moments only they would understand?
✗ "Dog owners" → too broad, no shared culture
✓ "Homeschool mamas" → homecoming, mom groups, homeschool life jokes
Be honest — does researching and talking to this group feel natural, not like pulling teeth?
✗ You'd have to fake interest to create for them
✓ You already speak their language or have a heart for them
